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Michelle Megna wrote an article about the recent e-tailing group’s 11th Annual Mystery Shopping Survey. Not surprisingly they reveal that customer interaction increases online sales. Given that JumpGauge interactive labeling is just such a tool, it gives more credence to the specific technology and the entire premise of the JumpGauge.

Below is an excerpt from the article:

“Creative treatment with imagery for a true picture of the item is a win-win coupled with category-specific capabilities that encourage shoppers to purchase more like view-in-a-room,” the survey says. “Customer education is paramount and here too category-centric content elevates the shopping experience while interactive tools ensure customers make the right choice.”

To read more, follow the link:
http://www.ecommerce-guide.com/resources/market_research/article.php/3799796

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