SmartSymbols^tm

We have officially released a symbol set for books: “SmartSymbols Offers Advanced Marketing Solution for Book Publishers and Authors“. It looks like this:






Here is the excerpt from the press release:

“This new industry-focused symbol set organizes real time social network and social media content, book reviews, interactive maps of the story’s geographic locations, calendar of events, video based author bios and both written and audio book excerpts for display across any number of Web-based environments including: ecommerce sites, publisher and author Web sites, blogs and mobile devices.


SmartSymbols™ social media marketing support includes real time feed capabilities from Twitter, Facebook and blog/RSS. SmartSymbols™ is the only author and book publishing marketing tool to combine traditional internal marketing material with external social media marketing strategies, bringing the total book community experience to all points of distribution.”

You can see a full demo here: http://www.smartsymbols.com/demo.html

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“What this means is that we shouldn’t abbreviate the truth but rather get a new method of presentation. ” - Edward Tufte

In addition to the Compass icon , that we discussed in the Secret of the Compass Icon article, SmartSymbols for Books has a number of other interesting icons. In this article we will discuss the Author icon .

Author Icon
Author icon provides basic summary about the author, such as his or her bio, books they have written and additional books related to the one you are viewing. An example would be an audio version of a book and other books in the series. You can see Author icon in action below, just put your mouse over to activate.

The neat thing about the Author icon is that you can put up-to-date interactive information right there. Example: a map of book signings for this week, something that is very easy to do with SmartSymbols - all we need is dates/times and locations; the map will show up automatically. Because all updates are instant anywhere SmartSymbols are displayed - you can update the info as often as you wish.

Other Uses
If you would like to collect feedback from readers and route it to the author, you can put a message textbox right into the icon pop-up to simplify the process.
In addition, you can pipe-in a feed directly from the author’s website.

There are many possibilities for the Author icon, the key is to figure out which information is the most interesting and relevant for your readers and site or blog visitors.

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