SmartSymbols^tm

We have officially released a symbol set for books: “SmartSymbols Offers Advanced Marketing Solution for Book Publishers and Authors“. It looks like this:






Here is the excerpt from the press release:

“This new industry-focused symbol set organizes real time social network and social media content, book reviews, interactive maps of the story’s geographic locations, calendar of events, video based author bios and both written and audio book excerpts for display across any number of Web-based environments including: ecommerce sites, publisher and author Web sites, blogs and mobile devices.


SmartSymbols™ social media marketing support includes real time feed capabilities from Twitter, Facebook and blog/RSS. SmartSymbols™ is the only author and book publishing marketing tool to combine traditional internal marketing material with external social media marketing strategies, bringing the total book community experience to all points of distribution.”

You can see a full demo here: http://www.smartsymbols.com/demo.html

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In her article at InternetNews.com Michele Megna is provides a good analysis of the finding that have been published by PowerReviews. The findings confirm once again the general concept upon which SmartSymbols technology has been founded.
“”Customer engagement has become a metric to be reckoned with,” - quotes Michele - “where failing to engage consumers via community and social media will have brand and bottom-line implications.”
She then adds that “[a]side from increasing sales, the study also found the primary goals for using social media marketing is to increase customer engagement.” - which is exactly what SmartSymbols technology has been designed to do.
You can read the entire article here.

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