Oct 06 2009
Of Solar Backpacks and Social Networks
“Any problem can be made clearer with a picture” - Dan Roam
Solar Backpack Demo has a Social Networking icon, you can see it below, it’s the last icon in the backpack SmartSymbol stack.
(Just hover your mouse over it to see it work).
Why do we need it?
It turns out that one of the biggest worries companies have when it comes to using social networking in their marketing strategy, is a concern that they have no control about what kind of comments will appear in association with their products. Which really means that we don’t want bad comments.
It is a valid concern, to be sure, but that is exactly why it is important to control and direct the flow of the social networking information, and employ a strategy that works with social networking, instead of hiding from it. People will find the tweets and blog posts about our products, whether we like it or not. Why not bring them all together on our terms?
The picture below describes what is behind the social networking icon in SmartSymbols (click on picture to expand).
So what?
As you can see from the diagram, with Social Networking icon we can aggregate all our product-related “buzz” of our choice, and present it to our customers and audiences, while minimizing the possibility that our customer may leave the site (something that we must avoid at all costs).
The reality of implementation of any of today’s social networking strategies, is that it takes planning, time and effort. And the better tools we use to automate the process of delivery of the fruits of our work - the better.
