Jan 26 2010
What Readers Want?
A way to find out what readers are interested in is to look at the Icon Usage chart in SmartSymbols Analytics. (See picture below).
To get to the chart, simply login and then select the SmartSymbols set you are interested in.
Icon Usage Chart: January 2010, click to enlarge
(Click the chart to enlarge the picture)
This simple pie chart shows some pretty valuable information: people who were researching this particular sample book spent most of their time on Author Information (over 12 minutes) and almost equal amount of time on Social Networking buzz (about 9 minutes). The Book Content captured their interest for half the time of either Author Information or Social Networking buzz.
There is another interesting data point in the chart: people spent almost as much time researching the location of the plot of the book (Location/Compass icon - read more on Compass icon usage here) as on the contents of the book. In fact location seem to be of more interest then Reviews and News.
It could be that adding illustrations from the book to your SmartSymbols, as well as pictures of the places where the book is taking place could become a tipping point in the sale process of this particular book.
3 Responses to “What Readers Want?”
Very interesting, Stas. Can’t help but love analytics!
Thank you Lynn. More analytics is coming
[...] what they are really interested in, just by spending time on this particular area of interest (read more here). Knowing what people want is critical information, knowing what captures customer’s [...]