SmartSymbols^tm

Here is an example of why SmartSymbols is  a perfect case for book promotion.

1.  Big Dead Place is a book about life in Antarctica from a grunt-contractor point of view.

2.  The book also has an associated website - BigDeadPlace.com, which is a great resource for people who are considering getting to Antarctica as contractors.

3.  Encounters At the End of the World (Discovery Films) is a film by famous director Werner Herzog, about life in the Antarctica from the point of view of people who work there from all walks of life, including scientists, programmers and backhoe operators.

Werner Herzog and His Camera Man

(Image from: http://www.bigdeadplace.com/herzog.html)

4.  BigDeadPlace.com has a review of “Encounters At the End of the World” by Bill Jirsa person who has actually been interviewed by Werner Herzog in the movie.

Now, these four different pieces of information are completely invisible if you just look at the book in an online bookstore (or a physical one for that matter).  Also, as the book publisher, I would probably want people to know, that one of my site contributors have been interviewed by Werner Herzog in a famous movie.  Lastly, if you were to look at those 5 links separately, you cannot see how they can be related to one another.  And the important thing here, is that the book is not at all a stand alone item - the author is truly plugged-in into all things Antarctic and obviously is a true authority on the subject.

This is a perfect case where SmartSymbols could shine and bring forward all the wonderful things that the book and aggregate all separate pieces of information into a coherent and powerful marketing message.

Can you think of another book that fits this profile?

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Tags: Antarctica, Books, Movies