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Interactive labeling is a fairly new concept, that allows makers of things to tell the entire story behind their product in a very small web footprint.  Why use it?  Let’s start with the fundamentals.

Fundamentals

Here are some basics that highlight the benefits of interactive labeling in general.

We will start with the fundamentals:

1. The more someone interacts with a product, the more likely s/he is to buy it.
2. Pictures are better than words. People are more likely to look at something than to read about something.
   1. a) post the same link to reddit or digg twice, one post with a picture, and the other one without
      b) sell the same product on Amazon through two channels; one with pictures, the other one wihtout

   If you do not believe this one, try these tests:

3. A photograph is not enough. Buyers would like to have more information, sellers would like to tell the “back-story”.  Hence - Consumer Reports.
4. Some topics will engage people more than others. Glancing through one topic could be enough, but in-depth research could be very important.  Example: 40 MPG?  Got it.  Which engine: diesel, hybrid?  The list goes on and on.

Five Reasons to Use Interactive Labeling

Interactive labeling offers benefits that build on the fundamentals. Let’s list these reasons.  But first, you can try it yourself below:







Reason 1
Engaging interaction with a product.  As mentioned above, the more you engage a potential customer the more likely you are to convert him or her into a buyer.

Reason 2

Showing pictures for the highest-level topics replaces bullets and text; people will see the context of the entire message in a fraction of a second.  Again, as mentioned above - pictures (and now videos and audio) are much, much better than words.
Reason 3

Additional information is available: multimedia, sources, references, etc. It is upgraded centrally by JumpGauge subscriber and propagated through all distribution channels (retail e-commerce, blogs, catalogs, etc.) instantly.

Reason 4

User can glance through some topics and do an in-depth research on other topics.  In other words people are free to investigate things about your product that THEY find important and interested.  This concept has been defined by Seth Godin as “Permission Marketing”.  According to Seth “By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message”

Reason 5

Interactive labeling allows you to package all this into a microsite “widget”, that can be easily inserted into any online property, from webpages, to e-commerce platforms, to iPhone, to blogs, you have a portable encyclopedia that is specific to a particular product.

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Tags: Benefits, interactive