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Customers have an ever increase desire to know more and more about the products they use or want to purchase. That means a shift in the average consumer’s tipping point for conversion.  Customers requiring more and more product information, research and testimonials before committing to purchase.  Unfortunately, researching a product is a little like participating in an Easter egg hunt; for the product specifications, go search the main website, for videos, go search YouTube, for review, go search the blog, for real-time postings, go search Twitter or Facebook. This takes time, usually results in a lost sale and worst yet, no chocolate bunny.  Fortunately, the use of a marketing platform can end the Easter egg hunt while still delivering a basket of goodies at the same time.  This is accomplished by aggregating social media and traditional marketing materials and delivering product research to the customer, where they want it, when they want it.  It also results in a better social media ROI, higher conversion rates and strengthened brand loyalty. So use a marketing platform and save the Easter egg hunt for the kids and colored eggs.

The Easter icon means customers of the the book Celebrate Green! do not have to hunt for information (see sidebar for details).  This icon is one of Celebrate Green!’s SmartSymbols holiday icons that delivers fresh content to customers.  It replaces the previous holiday shamrock icon used to deliver St. Patrick’s Day content.

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