Mar 11 2010
Web Ads Increase by 10% in 2010: More Spam or Real Content?
According to a study by Outsell, to be released Monday, web ads will increase by 10% in 2010. If true, it will be the first time that U.S. advertisers will spend more on digital, rather than print. It is not surprising given the decline in printed books, magazines and the explosion of online social networks, blogs and mobile platforms. Just a few years ago this surge in online advertising meant more spam; spam emails, spam pop-up and pop-under, spam banner ads and spam Ad Word campaigns.
Fortunately, the large amount of product information and research available online as well as the social media explosion is reshaping the online advertising landscape. A new generation of savvy consumers who want to hear and be heard is emerging. They demand to know about the product, how it is made, is it good for them, their children and the environment. Essentially, they want a relationship with product manufacturers. That means more content, rich content that will engage customers, aggregates product research and increase product interaction. This will lead to higher conversion rates and strengthening brand loyalty.
