SmartSymbols^tm

JumpGauge™ Interactive Labeling just keeps getting better, now with title based description popup.  Simply position the mouse pointer over the JumpGauge™ title to activate the popup.  The description popup is designed to display product, service and company information that might otherwise not be included in other JumpGauge measures.  The information can include, but is not limited to, pictures, descriptions, specifications and contact information.  Remember, the information contiained within JumpGauge™ is not limited to simply text.  Add rich-text, Internet links and video to engage and educate users.  Features only found in JumpGauge™ Interactive Labeling.

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Recently we have released JumpGauge for HR & Staffing. You can see a sample job description done via JumpGauge here:
http://www.jumpgauge.com/demo.html#hr.

Hover over icons to explore

The interesting thing about this particular version of JumpGauge is that it allows you to show both sides of the arrangement. On one hand you show a candidate different aspects about the company (such as, it is located in one of the top-10 places to live), on the other hand, a candidate can see how the posted job fits into the company: what is the salary range and travel expectations for example.

Naturally, JumpGauge could be modified to add textual job descriptions, office tour or interview with other employees. As usual, sky is the limit.

By the way, this version of JumpGauge now supports Google Maps.

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Interactive Labels
Would you like to create your own interactive labels and offer them to your clients?

If the answer is “yes”, then you will be pleased to find out about JumpGauge™ Partnership Program. When you enroll in the program you will be able to create your own interactive labeling packages, professional services around JumpGauge, and become a licensed JumpGauge reseller.

Who Should Apply
If your organization is involved in any way with providing marketing or product related services to manufacturers, vendors or service providers, then adding JumpGauge Interactive Labeling as a service can be a great way to increase the outcomes for your clients and to generate a whole new service income for your company.

More info at:
http://www.jumpgauge.com/partner.html

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NOTE: Updated in November 2009 to reflect name change to SmartSymbols.


Quick Start
1. Get the SmartSymbols code snippet. It will look something like this:

2. Insert it into your web page or blog.

NOTES:
1. Make sure you insert the SmarSymbols code snippet in the “HTML view” mode.
2. If you are creating a web page from scratch, make sure you have “HTML” and “BODY” tags.

In Detail
Suppose you have created SmartSymbols set for your product or a book. Now the question is, how would you insert one into your web page, e-commerce platform or a blog?
If you can insert a YouTube video into a web page, you can insert a SmartSymbols set.
Here is how you do it.

Web Pages, Blogs and Other “Static Content”

Step 1.  Get the Widget

Obtain your widget code from SmartSymbols team.  It is usually a simple one-liner that you just copy and paste without the need to look into it.

Typically, it would look something like this, although you might have additional code after the question mark (?).  Typically that additional code is used to protect your SmartSymbols set and address other security issues.



<script type="text/javascript" src="http://www.smartsymbols.com/j2g/jg_stream.php?uid=JGSampleRealestate"></script>


If you understand what this stuff means - good!  Then you see it is pretty simple.

If you don’t understand it - no problem, you don’t need to.   Onto Step 2.

Step 2. Put the Widget

In this step you will temporarily need to switch to a somewhat techy mode - HTML, but only to insert the widget code you saw in Step 1.

Here is what you need to do.  Launch your favoriate HTML editor and find a place wher you would like to insert the label.  Now, switch to HTML mode and paste the widget code into where you want it to be.

Step 3.  Save and Publish

Just save the code now, and publish it whereever you always publish your pages or blog posts.

You are done!  You can see your SmartSymbols set in action here:

Next time we will look into how to insert SmartSymbols into dynamic systems, such as e-commerce platforms and content management systems.

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Interactive labeling is a fairly new concept, that allows makers of things to tell the entire story behind their product in a very small web footprint.  Why use it?  Let’s start with the fundamentals.

Fundamentals

Here are some basics that highlight the benefits of interactive labeling in general.

We will start with the fundamentals:

1. The more someone interacts with a product, the more likely s/he is to buy it.
2. Pictures are better than words. People are more likely to look at something than to read about something.
   1. a) post the same link to reddit or digg twice, one post with a picture, and the other one without
      b) sell the same product on Amazon through two channels; one with pictures, the other one wihtout

   If you do not believe this one, try these tests:

3. A photograph is not enough. Buyers would like to have more information, sellers would like to tell the “back-story”.  Hence - Consumer Reports.
4. Some topics will engage people more than others. Glancing through one topic could be enough, but in-depth research could be very important.  Example: 40 MPG?  Got it.  Which engine: diesel, hybrid?  The list goes on and on.

Five Reasons to Use Interactive Labeling

Interactive labeling offers benefits that build on the fundamentals. Let’s list these reasons.  But first, you can try it yourself below:







Reason 1
Engaging interaction with a product.  As mentioned above, the more you engage a potential customer the more likely you are to convert him or her into a buyer.

Reason 2

Showing pictures for the highest-level topics replaces bullets and text; people will see the context of the entire message in a fraction of a second.  Again, as mentioned above - pictures (and now videos and audio) are much, much better than words.
Reason 3

Additional information is available: multimedia, sources, references, etc. It is upgraded centrally by JumpGauge subscriber and propagated through all distribution channels (retail e-commerce, blogs, catalogs, etc.) instantly.

Reason 4

User can glance through some topics and do an in-depth research on other topics.  In other words people are free to investigate things about your product that THEY find important and interested.  This concept has been defined by Seth Godin as “Permission Marketing”.  According to Seth “By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message”

Reason 5

Interactive labeling allows you to package all this into a microsite “widget”, that can be easily inserted into any online property, from webpages, to e-commerce platforms, to iPhone, to blogs, you have a portable encyclopedia that is specific to a particular product.

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