http://www.smartsymbols.com/blog Official Blog of SmartSymbols Technology Thu, 12 Aug 2010 17:52:25 +0000 http://backend.userland.com/rss092 en Choosing the best quality dietary supplements can be a difficult task given the amount of information required to make an educated purchase decision. Who is the manufacturer? What is the source of the ingredients? What are the health benefits? These are just a few of the ... http://www.smartsymbols.com/blog/?p=1160 May 4, 2010, 02:06 PM — Google Inc. plans to begin selling digital books in late June or July, a company official said Tuesday, throwing the search giant into a battle that already involves Amazon.com Inc., Apple Inc. and Barnes & Noble Inc. Retail is not Google's business model, ... http://www.smartsymbols.com/blog/?p=1156 Jothy Rosenberg underwent an above knee amputation due to osteosarcoma, is a cancerous (malignant) bone tumor, in 1973. Then, three years later, the cancer metastasized in his lung and forty percent of the lung had to be removed. Jothy is with us to day probably due to the 1976 chemotherapy ... http://www.smartsymbols.com/blog/?p=1141 Customers have an ever increase desire to know more and more about the products they use or want to purchase. That means a shift in the average consumer’s tipping point for conversion.  Customers requiring more and more product information, research and testimonials before committing to purchase.  Unfortunately, researching a ... http://www.smartsymbols.com/blog/?p=1129 According to a study by Outsell, to be released Monday, web ads will increase by 10% in 2010. If true, it will be the first time that U.S. advertisers will spend more on digital, rather than print. It is not surprising given the decline in printed books, magazines ... http://www.smartsymbols.com/blog/?p=1125 Social media often provides the purchase tipping point for many consumers.  And as with any new marketing opportunity, its usage is misunderstood.  Taking advantage of social media does not mean developing separate applications, strategies and marketing efforts for every social media outlet.  Instead, view social media as just another source ... http://www.smartsymbols.com/blog/?p=1118 If content is king, then fresh content is the jewel in the crown. No place is that more evident than in Internet marketing. Online consumers are savvy and demanding when it comes to content.  They expect and demand up to date information as is evident by their use ... http://www.smartsymbols.com/blog/?p=1097 Matt Fellows from BostInnovation wrote a great article about SmartSymbols.   It really is a nice summary about SmartSymbols (thank you Matt), but what is interesting is that it is nice summary from a different perspective. Take the article's tag line for example: "Finally, all of your product research in one place". ... http://www.smartsymbols.com/blog/?p=1083 When books receive glowing reviews and win awards it is wonderful news for everyone involved. The only challenge is to figure out how to tell your prospective readers about it when they shop online. And furthermore, it is important to find out if they really pay attention. This short 90-second video ... http://www.smartsymbols.com/blog/?p=1070 A quick video about SmartSymbols for Jothy Rosenberg's book "Who Says I Can't". Enjoy! http://www.smartsymbols.com/blog/?p=1060