Choosing the best quality dietary supplements can be a difficult task given the amount of information required to make an educated purchase decision. Who is the manufacturer? What is the source of the ingredients? What are the health benefits? These are just a few of the questions whose answers are not always available at the product’s distribution point or product related blog post and online articles. The result is an all too common “death by hyperlink”, wherein consumers simply give up and abandon the purchase after being pulled by hyperlinks from one site to another in search of information. This result is stressful and unhealthy, but it is not the fault of the online retailer, blogger or article author. The fault is a lack of real estate, web site real estate that is. There simply isn’t enough site real estate available to list all product information for all the products, and if there were, it would be unnavigable. SmartSymbols™ Marketing Platform is the solution
SmartSymbols™ Marketing Platform aggregates, organizes and compresses all product information, including social media, into a compact icon based, visual dashboard. The icons visually represent information categories, expanding into pop-ups with a simply mouse-over. The pop-ups contain rich text and multimedia which exponentially expand web site real estate. So, how does that make SmartSymbols™ good for your health?
Dietary supplement manufacturers that utilize SmartSymbols™ Marketing Platform can distribute all product information, with real-time updates, to all distribution points (i.e., online retailers) as well as product blog posts and online articles. Consumers have the information they need, where they want it and when they want it. That means no more stressful hyperlinks, quick and educated purchase decisions and better health. It also means that SmartSymbols™ is the cure for “death by hyperlink”. Now that’s healthy!
Below is the SmartSymbols™ for Maine Natural Health’s OmegaMaine Omega-3 Oil. SmartSymbols™ has all the information needed to make an educated purchase decision and the actual purchase itself. Try it for yourself!
Jothy Rosenberg underwent an above knee amputation due to osteosarcoma, is a cancerous (malignant) bone tumor, in 1973. Then, three years later, the cancer metastasized in his lung and forty percent of the lung had to be removed. Jothy is with us to day probably due to the 1976 chemotherapy courses, which were only recently made available. That’s a very rough start and one that would have profound effect on most. However, Jothy went on to get a PhD in computer science, author two technical books and become founder of six high tech companies. Ok, so Jothy’s a smart guy, but there are lots of smart people with that have overcome adversity. That’s true until you consider the rest of Jothy’s achievements.
Jothy also rode in the Pan-Masscahusetts Challenge bike-a-thon supporting the Dana-Farber cancer institute seven times, swam from Alcatraz to San Francisco supporting Boston Healthcare for the Homeless sixteen times and participated in other sports and fundraising activities. Not bad for a one legged athlete with diminished lung capacity! Jothy’s latest endeavor is a book and associated blog entitled “Who Says I Can’t”, where Jothy shares his life experiences. The book and blog are a great source of inspiration and hope. Use the SmartSymbols™ within this post to learn more about the Jothy Rosenberg and his book “Who Says I Can’t”, options for sharing and purchasing a copy of the book.
If content is king, then fresh content is the jewel in the crown. No place is that more evident than in Internet marketing. Online consumers are savvy and demanding when it comes to content. They expect and demand up to date information as is evident by their use of Facebook, Twitter and Youtube. So, what’s happening to products who have static content at their distribution points, blog posts and other online references? Nothing, and that’s the problem. Stale, out of date content fails to engage customer, increase product interaction or produce sales. How to avoid this? Well, for Celebrate Green! the shamrock provides the opportunity.
Celebrate Green! is a book dedicated to the greening of holidays, celebrations and special occasions. A must have for the eco-friendly host or party planner (purchases can be made using their SmartSymbols™ BUY button in the right sidebar). Celebrate Green! already utilize SmartSymbols™ to deliver fresh content including real time Twitter and blog posts, so their content is always fresh. What makes Celebrate Green!’s SmartSymbols™ special is that they add a holiday icon to match the upcoming holiday. As of this writing that would be St. Patrick’s Day, therefore the shamrock icon. After St. Patrick’s Day the shamrock icon will be replaced with the next holiday icon and so on. In this way Celebrate Green! delivers both fresh content and a fresh SmartSymbols™ icon set. A new SmartSymbols™ for each holiday pushed to all distribution points instantly and consistently. Now that’s fresh!
Check the SmartSymbols™ for Celebrate Green! in the right sidebar for the latest holiday icon.
When books receive glowing reviews and win awards it is wonderful news for everyone involved. The only challenge is to figure out how to tell your prospective readers about it when they shop online. And furthermore, it is important to find out if they really pay attention.
This short 90-second video shows how SmartSymbols visual marketing platform can help organize and showcase praise a book has received, as well as how to track the impact of sharing that praise with readers via “Reviews” icon:
What are the most efficient ways of improving the impact of your SmartSymbols? Here are 5 fundamental ways of SmartSymbols work for you more efficiently and give you the information about what people are really interested in, directly from their behavior while they look at your product.
1. Put SmartSymbols into all your online properties
It’s very easy to do (click “Share”, select the format you want, then copy & paste the snippet on the right) and there are two reasons for that: buzz and analytics. Buzz: every time a symbol set is added to a web property (a web page or a blog) it generates more buzz: people will explore the symbol set and will share it with others. Analytics: every instance of SmartSymbols will produce a set of analytics (see more here). By comparing traffic from different installations of SmartSymbols sets you will be able to create your next step in the marketing campaign.
3. Use SmartSymbols Analytics
Analytics will tell you (more here) what people are actually interested in a straight-forward and blunt way : what readers actually spend time on - what they read, which video clips they watch (you have video clips, right?) and so on. This is more than just analytics - this is marketing data that can be used in many ways, such as creating campaigns.
2. Share symbol sets consistently with others
Let people - blogger, journalists, your fans and followers - embed your SmartSymbols into their web pages and blog entries. This will benefit them as well - readers and visitors are more likely to explore something interactive and visual, which is a clear advantage of plain text. Every time you talk to a blogger or a reporter - offer your symbol set. It’s very easy to do - just copy & paste a code snippet under the “Share” button.
Click on the diagram below to see code snippet locations.
5. Use icons creatively
Sky is the limit here - you will run out of content before SmartSymbols runs out of space. Things you did not have space to tell before - you can now. And it will not take much space! For example - show pictures of places where your book is taking place, show some illustrations that a book has, or show a map of where your product is being used. (See more here: Secret of the Compass Icon)
4. Try different campaigns
For example - put “Social Networking” icon in the first place, then a week later swap places with “Reviews” icon, or try different content within the icons. Also, consider what other icons you would like to try - maybe different aspects of the product connect with your customers better than others. All these combinations will help you figure what works best.
