SmartSymbols™ is a visual technology and aggregation engine, which brings together essential information from sources all over the Internet, as well as an organizations data sources and creates an engaging icon-driven visual experience. It capitalizes on the natural curiosity of people who want to know more about your products, services and destinations. SmartSymbols™ brings together external and internal product information including:

• Internal and external data sets
• Web content, including video and audio feeds
• Social networks, including blogs and news media
• Brochures and print material

In addition, SmartSymbols™ Analytics monitors visitor interaction highlighting what they are most interested in allowing you to fine tune marketing programs, service offerings and better understand the people that you serve.

SEE EXAMPLES BELOW

In this example we use the following NYC DataMine sets to highlight key information about the New York Public Library:

• BPL Branches
• BPL Events Calendar
• RSS Feeds: NYPL Blogs
• Library Exhibitions

In this example we use the following NYC DataMine sets to highlight key information from the Department of Transportation (DOT):

• Weekday Traffic Updates
• Special Traffic Updates
• Weekly Resurfacing Schedule
• Alternate Side Parking
• Municipal Parking Facilities (Bronx, Brooklyn, Manhattan, Queens, Staten Island)
• Parking Facilities
• Bicycle Parking
• Citywide Low Bridges

In this example we use Google Maps overlapped with SmartSymbols technology to present commonly accessed information for the New York Public Library:

• BPL Branches
• BPL Events Calendar
• RSS Feeds: NYPL Blogs
• Library Exhibitions