The SmartSymbols for NYC utilizes the dynamic data sources in DataMine, web-based content from various NYC departments and the information publicly available across the web to enhance the user experience, providing the most up to date information possible in a number of example situations.

This information is grouped together into unique symbol sets and then deployed in NYC web properties to show what is possible with the SmartSymbols technology.

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SmartSymbols™ Aggregation Engine brings together essential information from sources all over the Internet, as well as your own marketing material and creates an engaging icon-driven visual experience. It capitalizes on the natural curiosity of your customers who want to know more about your products and services.

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Diagram Description: The left side of the diagram shows all relevant information from the web, social media, blogs AND your own internal or external datasets. The middle of the diagram shows how all of the information is represented using SmartSymbols™ technology. The right-hand side illustrates how visitors interact with the icons which creates a high level of involvement, delivering key facts to visitors. Finally, the foot of the diagram illustrates the granular nature of the metrics produced from SmartSymbols™ Analytics, giving you great insight into visitor behavior. SmartSymbols™ brings together external and internal product information including:

• Social networks
• Blogs and news media
• Video and audio feeds
• Product brochures and print material

These information sources are then aggregated as a set of unique icons that draw visitors to a concept or idea about the product or service. By hovering over the icons visitors are presented with interactive content without ever having to leave the Web page.

In addition, SmartSymbols™ Analytics monitors visitor interaction highlighting what they are most interested in allowing you to fine tune marketing campaigns and offers ensuring that product marketing is operating at its peak at all times.